Professional Summary
Strategic and creative communications leader with 10 + years shaping brand narratives, internal engagement, and digital content strategies for global organizations in healthcare, technology, and corporate sectors. Proven success building cross-channel storytelling frameworks, scaling editorial operations, and leading teams that deliver measurable audience growth and engagement. Combines data-driven insights with a passion for human-centered storytelling to align content strategy with business goals.
Core Competencies
Content Strategy • Internal & Executive Communications • SEO & Content Optimization • Employee Engagement • Digital & Social Media Management • Editorial Leadership • Brand Messaging • Analytics & Performance Measurement • Project Management • Cross-Functional Collaboration • Change Communications • Creative Direction • AI-Assisted Content Development • CMS & CRM Tools (WordPress, HubSpot, Sitecore)
Professional Experience
ChemPoint – Communications Manager
November 2024 – September 2025
– Sole communications lead driving internal engagement and executive visibility for a mid-sized chemical distribution company.
– Audited and rebuilt internal communications strategy; launched a new content plan increasing open rates and engagement across intranet, email, and social channels.
– Developed executive communications for CEO & ELT, aligning messaging with company strategy.
– Established a recurring content cadence and editorial calendar across multiple platforms, improving consistency and employee participation.
Fresenius Medical Care North America – Senior Content Manager
September 2021 – September 2024
– Directed external digital content strategy for the world’s largest renal-care provider (120 k + employees).
– Served as executive editor for a rebranded global website averaging 1.3 M+ monthly impressions, developing editorial workflows and SEO-optimized articles.
– Launched the company’s first global content calendar used by 120 + communicators across regions to align internal & external storytelling.
– Implemented AI-driven creative briefs and keyword research to optimize inbound marketing content—driving up to 80 % organic search traffic.
– Managed and mentored two full-time writers; reviewed content for tone, accuracy, and brand alignment.
– Analyzed content performance using analytics dashboards to inform continuous optimization.
– Partnered with social teams to craft platform-specific copy for LinkedIn, X, Facebook, and YouTube.
Sharecare – Content Marketing Strategist / Content Editor
June 2018 – February 2021
– Created B2B and B2C marketing materials—including email campaigns, brochures, handbooks, and scripts—for national healthcare clients.
– Promoted as the organization’s first Content Marketing Strategist after serving as Hawaii Content Editor.
– Delivered 100 % on-time project completion under tight deadlines.
– Produced video scripts and coordinated with distributed marketing teams to ensure message consistency.
– Authored multiple style guides to unify tone across marketing and regional communications.
– Wrote and edited medical articles within NCQA standards, incorporating SEO best practices and keyword research.
– Conducted expert interviews and managed a detailed content calendar to maintain fresh, relevant material.
Honolulu Publishing – Editor
October 2015 – October 2017
– Led editorial content for Waikiki Menus and Spotlight on Hawai‘i magazines, covering culture, food, and travel.
– Managed the Perfect Days Hawaii WordPress site—publishing SEO-optimized blogs via Yoast, maintaining social feeds, and overseeing content schedules.
– Researched and wrote long-form features on Hawaiian history, cuisine, and tourism trends.
– Coordinated production timelines with designers and printers to ensure on-schedule publication.
LYON Associates – Lead Marketing Coordinator / Interim Marketing Manager
June 2014 – March 2015
– Directed a new social-media marketing campaign, developing copy, research, and performance tracking.
– Managed engineering proposal bids from initiation through submission, ensuring accuracy and compliance.
– Copy-edited proposals for clarity, tone, and grammar; supervised a small overseas remote team.
Education & Certifications
B.A., Pre- and Early Modern Literature with French Intensive – University of California, Santa Cruz
Graduate Certificate, Human Systems Integration – Naval Postgraduate School
HubSpot Inbound Marketing Certification – 2024
Technical Skills
Workfront • Asana • Trello • Microsoft Office Suite • Sprout Social • Google Analytics • WordPress • Sitecore • SharePoint • Adobe Creative Cloud • HubSpot CRM • AI content tools (ChatGPT, Jasper AI)
Publications & Features
Contributions include: TODAY, Seattle Magazine, Newport Life Magazine, Hawaii Business Magazine, HuffPost, HONOLULU Magazine, Halekulani Living, Palm, and others. Full portfolio and writing samples available upon request.
Julie Zack 